Studio 107 vs Monday: qr Code Marketing For Events Comparison

Event marketing's changed. You need to track who scanned your QR code, where they were standing, and what they did next—all without drowning in a platform built for project managers. Monday.com is great at workflows and timelines, but it's not built for the specific job of linking QR codes to outreach automation, and that's where founders hit a wall.

What makes QR code marketing for events so effective?

A QR code at an event does something email lists and social posts can't: it captures intent in real time. Someone scans your code because they're physically present, curious, and ready to engage. That's a warm lead.

But here's where most founders mess up: they print the QR code, track the scan, and then... nothing. No follow-up sequence. No way to know who scanned it. No connection between the event and the next conversation.

Real qr code marketing for events means three things. First, the code itself needs to be branded—it should look like your thing, not a generic grey square. Second, you need to capture who's scanning (via a landing page, form, or link click). Third, you need automation that fires after the scan—a welcome email, a tag in your CRM, a Slack notification, whatever keeps momentum going.

Most tools handle one or two of these. Monday.com handles the project side. But founders doing qr code marketing for events alongside cold outreach need something leaner.

Monday.com's event QR code features—and where it falls short

Monday.com excels at what it was built for: team collaboration, project timelines, and visual workflows. If you're running a marketing team managing multiple campaigns across sprints, it's solid.

On QR codes specifically, Monday.com doesn't have native QR generation. You'd use an external tool like Bitly or Rebrandly to create the code itself, paste the link into Monday, and track scans through those tools' dashboards. The scan data doesn't live in Monday—it lives somewhere else. That's friction.

For events, this means your QR code workflow looks like: Monday for project management → external tool for QR generation → external dashboard for tracking → back to Monday to log results. You're context-switching across four places.

Monday also charges per seat. If you've got three founders and two marketing people, you're paying for all five, even if only two actually use it daily. For small teams, that's expensive overhead.

The real gap: Monday has no email automation or trigger-based workflows. So when someone scans your QR code, Monday can't automatically send them a welcome email, tag them in a CRM, or fire off an outreach sequence. You'd need to bolt on another tool (like ActiveCampaign or Customer.io) to do that. Now you're paying for Monday and an email platform.

How Studio 107 handles event QR codes differently

Clkly was built to solve this exact problem—for founders doing outreach at scale, on their own terms.

First, QR codes are native. You generate a branded QR code on your own domain in seconds. It's not a Bitly redirect with their branding baked in; it's yours. You can style it, track it, and own the data.

Second, every QR code link is tracked. When someone scans, you capture their click. If they land on a form, you capture their details. If they hit a landing page and bounce, you see that too. All the tracking lives in one place—Clkly—so you're not shuffling between dashboards.

Third—and this is the part Monday can't do—you can automate what happens after the scan. Build an email sequence that fires when someone clicks your QR code link. Add conditional logic: if they open the first email, send sequence A; if they don't, send sequence B. Set up trigger-based workflows so they're automatically tagged or assigned based on their behaviour.

Clkly's pricing is straightforward: £19/month for the Pro plan, no per-seat charges. You get branded links, QR codes, email sequences, and trigger workflows. The free plan works too—you can build sequences and branded codes without paying anything.

QR codes + outreach automation for founders: the missing link

Here's what separates founders who convert event leads from those who don't: they treat the QR code scan as the beginning of a conversation, not the end.

You print QR codes at a conference. 200 people scan. Without automation, those 200 people are now on your email list but they're all treated the same. Some are warm, some are cold. You don't know who and you don't have time to segment them manually.

With outreach automation for founders, you segment automatically. Anyone who scans your QR code gets tagged "Event – [Event Name]". If they download your PDF, they get another tag. If they book a call, they move into a different sequence. All of this happens without you doing anything—it's trigger-based.

Most founders using outreach automation stick to cold email tools (like Lemlist or Apollo). But those tools don't talk to event data. You're running two separate operations: cold outreach in one tool, event captures in another. They never merge.

Clkly bridges that gap. Your QR code scan is an outreach touchpoint. The same sequences, the same tags, the same CRM tracking work for both. One workflow, not two.

AI branded photography meets event tracking: the full picture

Events are also visual moments. If you're standing at a booth with a QR code, you probably also have collateral—banners, printed materials, maybe even product samples being photographed.

This is where Atelio fits in. It generates brand-accurate product photography and maintains an always-on content calendar. So alongside your event QR codes, you're generating visual content that matches your brand—no generic stock photos, no brand inconsistency.

The workflow becomes: use Atelio to design event assets (banners, social posts, email headers), print QR codes via Clkly, track the scans and automate follow-up sequences in Clkly, and watch the data flow into your lightweight CRM.

None of these tools overlap. They're single-purpose. That's by design. Studio 107 builds focused tools that do one job well, rather than bloated platforms that do seventeen things badly.

Which tool should you actually use? Here's the decision framework

Pick Monday.com if:

• You're managing a team of 5+ people who need shared visibility on campaigns
• You already use Monday for other projects and want everything in one workspace
• You're comfortable outsourcing QR generation to a third party and managing multiple dashboards
• Your main need is project tracking and timeline management, not automation

Pick Studio 107 if:

• You're a founder or small team doing qr code marketing for events and running outreach in parallel
• You want QR codes, email sequences, and CRM in one tool, not three
• You need trigger-based workflows (scan → tag → auto-email → follow-up)
• You want to own your tracking data on your own domain
• You're tired of paying per-seat fees for tools you don't fully use
• You value simplicity over feature bloat

For founders specifically, there's no contest. Monday.com is designed for teams managing projects. Studio 107 is designed for you—doing the marketing, the sales, the operations, and trying not to juggle four different platforms while doing it.

Event season's coming. Get your QR codes set up, automate the follow-up, and let the tool do the work that matters.